{"id":3561,"date":"2015-01-16T15:45:02","date_gmt":"2015-01-16T15:45:02","guid":{"rendered":"http:\/\/www.secmoco.com\/?p=3561"},"modified":"2018-05-15T09:03:24","modified_gmt":"2018-05-15T09:03:24","slug":"sandwich","status":"publish","type":"post","link":"http:\/\/www.secmoco.com\/index.php\/sandwich\/","title":{"rendered":"SANDWICH<br> A series of discursive pamphlets"},"content":{"rendered":"<p>First published in 2001, this experimental series pursued a design-led conjunction of art and theory. Contributors included philosophers, artists, and artist-writers, and sought to operate at the constantly shifting point between the two poles of popular &#8216;take-up&#8217;, and academic reflection.<\/p>\n<p>Where academic writing may put a break on art and its concepts, in the popular realm the same ideas can circulate quite freely. If anything they are thereby accelerated, propelling thought at greater velocity. To provide a new, faster, and looser form of print communication Sandwich showcased commissioned writing and art from contemporary theorists and practitioners that were conceptual and reflective but could be accessed in a popular format, following the pamphlet\/chapbook tradition.<\/p>\n<p>As such it was hoped it may push, from both ends, a redirection of what writing about art and aesthetics might be. To this end, Sandwich attempted to harness the effective power of the popular through both content and form.<\/p>\n<p>Each issue consisted of 1xA2 sheet, folding down to A6, with 2x cover boards affixed to the top and bottom of the folded sheet.<br \/>\n-A2 Sheet front: x2 commissioned texts plus 1x commissioned artwork, the latter &#8216;sandwiched&#8217; between the former.<br \/>\n-A2 Sheet reverse: full size poster, commissioned image\/text project<\/p>\n<p>\u2022\u00a0 Issue 0 (Pilot issue), Autumn 2001: <em>Mystic Materialism for Bored Aesthetes<\/em><br \/>\nText a:<em> The Song of The Noria<\/em>s Alphonso Lingis; Text b: <em>Year Zero<\/em> Jake Chapman<br \/>\nArtists project: <em>Ovals<\/em> Simon Bill; broadsheet poster\/text: <em>Bauhaus Yoga<\/em> Paulina Olowska<br \/>\nFont: Univers; colour: PAN 032C (red)<\/p>\n<p>\u2022\u00a0 Issue 1, Autumn 2004: <em>The Science of the Becoming of Matter<\/em><br \/>\nText a: <em>The Language of Insects<\/em> Nigel Cooke; Text b: <em>Abstract Sex, an extract<\/em> Luciana Parisi<br \/>\nArtists project:<em> Fungi Kingdom Emanations<\/em> Alison Gill; broadsheet poster\/text:<em> Compliance<\/em> Aya Ben Ron<br \/>\nFont: Optima; colour: PAN 301C (blue)<\/p>\n<p>Mainly for economic reasons only two issues of Sandwich were generated, but as an effect of the distribution\/circulation of those issues I was approached in 2011 by the artist Brian Chalkley to produce another issue as the accompanying publication for his exhibition at the Horst Schuler Galerie, in Dusseldorf, Germany. I used this as an opportunity to test the formal flexibility and durable potential of the format.<\/p>\n<p>\u2022\u00a0 Issue 2, Autumn 2011: <em>Brian Chalkley: Career Girls<\/em><br \/>\nArtists project: <em>Career Girls<\/em> Brian Chalkley; broadsheet poster\/text: <em>Career Girls<\/em> Brian Chalkley<br \/>\nFont: Melior; colour: C0\/M55\/Y100\/K0 (orange)<\/p>\n<p>Technical information<br \/>\nPublished in editions of 1000 copies, by SecMoCo, London, UK; edited by Simon Josebury (issues 0 &amp; 1), Simon Josebury, Jake Chapman and Suhail Malik (issue 1); texts and images: various contributors; size: as above; stock: 90\/400gsm Chromolux, shrink wrapped; printed by Furnival Press, London (issue 0), Aldgate Press, London (issue 1), Calverts, London (issue 2).<br \/>\n[NB: the 2x separate cover boards, for front and back, used for issue 0 was changed to 1x cover incorporating front and back, with a spine, for issue 1]<\/p>\n<p>The first issue was included in the book <em>NoBrief: Graphic Designer\u2019s Personal Projects<\/em> (RotoVison, 2002). Selected and edited by John O\u2019Reilly, his commentary within provides a more than decent account of the form and content:\u2018This art pamphlet opens up to a full poster. On one side there is an image of a work by Paulina Olowska called &#8216;Bauhaus Yoga&#8217;, with an essay by her in the bottom-left-hand corner, which is the back of the pamphlet.The cardboard cover is in the top-right-hand corner, hence the title \u2018Sandwich&#8217;. The other side contains, among other items, an essay called \u2018Meatphysics\u2019 by artist Jake Chapman.This is the first issue of Sandwich and is as much an object in itself as a forum for artists and writers. Designer Simon Josebury\u2019s work for London\u2019s Cabinet gallery has meant that this pamphlet has a unique perspective that is both highly intellectual and raw\u2019.<\/p>\n<p>Testing<br \/>\nSandwich existed as a journal but also as a pamphlet\/broadsheet\/poster, a formally delimited space, but one with infinite potential, where text and image could combine to generate new meanings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First published in 2001, this experimental series pursued a design-led conjunction of art and theory. Contributors included philosophers, artists, and artist-writers, and sought to operate at the constantly shifting point between the two poles of popular &#8216;take-up&#8217;, and academic reflection. Where academic writing may put a break on art and its concepts, in the popular [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1053,1131,1181,1175,1183,1011,919,1127,1023,921,1185,927,1177,907,1179],"tags":[],"_links":{"self":[{"href":"http:\/\/www.secmoco.com\/index.php\/wp-json\/wp\/v2\/posts\/3561"}],"collection":[{"href":"http:\/\/www.secmoco.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.secmoco.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.secmoco.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.secmoco.com\/index.php\/wp-json\/wp\/v2\/comments?post=3561"}],"version-history":[{"count":51,"href":"http:\/\/www.secmoco.com\/index.php\/wp-json\/wp\/v2\/posts\/3561\/revisions"}],"predecessor-version":[{"id":4702,"href":"http:\/\/www.secmoco.com\/index.php\/wp-json\/wp\/v2\/posts\/3561\/revisions\/4702"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.secmoco.com\/index.php\/wp-json\/wp\/v2\/media\/3589"}],"wp:attachment":[{"href":"http:\/\/www.secmoco.com\/index.php\/wp-json\/wp\/v2\/media?parent=3561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.secmoco.com\/index.php\/wp-json\/wp\/v2\/categories?post=3561"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.secmoco.com\/index.php\/wp-json\/wp\/v2\/tags?post=3561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}