Square Peg, Random House

Comissioned here by the enlightened and inspiring Rowan Yapp at Square Peg, a division of Random House, SecMoCo were happy to go about designing our first cookery title. The challenge here was to match the elegance and taste of the authors’ image styling along with the nonchalant air of David Loftus’ photography. At the same time it required a utile ‘kitchen counter’ look rather than any static ‘coffee table’ feel. The result is a handsome but pragmatic read, a book designed to make life easier for busy people.

Published in January 2014 by Square Peg, Random House; written by Caroline Craig and Sophie Missing; 23 x 16.2 x 2.4 cm; 208 pages, thread sewn; 4-colour images throughout; 4-colour printed paper case cover (no dust jacket) with lamination and spot varnish

‘This book is perfect. Not only that, it is beautifully presented, fun, delightful, and full to capacity of ways to make a packed lunch memorable.’- UK Press Syndication

From the Random House website:
‘Square Peg is an eclectic and commercial nonfiction hardback list, within the prestigious Vintage Division of Random House, publishing around 20 titles per year. Our select list of titles are cherry-picked on the basis of editorial passion. We place huge emphasis on stand-out design and a bespoke publicity campaign for each book we champion, as well as emerging digital formats.  […] Established in 2008, in just six years we have become synonymous with the very best in original, entertaining and quirky non-fiction.’