ARTWORDS
Identity: print and digital

Working closely with the informed and discriminating Ben Hillwood-Harris, SecMoCo has developed a lasting identity for Artwords, perhaps THE go-to outlet in London for all print pertaining to contemporary visual culture. The work carried out includes brand application across various media including shop signage, advertisements, stationery, bags, publicity material, giftwrap and also book designs for Artwords Press (Documenta 11 by Matthew Arnatt and Matthew Collings; A Prague Night by Pavel Pepperstein).

The brand was further extended with the design of the Artwords website incorporating full e-commerce (www.artwords.co.uk).

Shopfront photograph: Coleen C. [ @yelpColleenC ]

CULPABLE EARTH
Steven Claydon, Firstsite

Culpable Earth is a monograph on the work of British artist Steven Claydon and was published to accompany the exhibition of the same name at firstsite, Colchester, UK (4 February – 7 May 2012). It features over 300 illustrations and previously unpublished texts about and by the artist, alongside an extended interview between Claydon and Martin Clark, Artistic Director, Tate St Ives.

The first major solo exhibition by Claydon in a UK public gallery was organised here by the acutely discerning Michelle Cotton, Senior Curator at firstsite. SecMoCo worked closely with her and the artist in the process of designing the accompanying publication, gaining a valuable insight into Claydon’s interests and preoccupations. The work draws on, engages with, and employs a huge historical resource of art, literature, design, politics and theory (for example, he is perhaps the only contemporary British artist investigating and drawing from the texts of the Pre-Socratic philosophers). From the outset Claydon’s intention was to adopt the layout and style of a particular 1960′s Italian architectural journal, (one that used the formal discipline of the then popular ‘Neue Grafik’ or ‘Swiss’ style of design), the task then was to ‘pour into’ that template documentation of his work to date, plus a generous selection from his wide-ranging research, and an illustrated and indexical chronology.

First edition published by firstsite March 2012 in an edition of 1,500 copies; edited by Michelle Cotton; texts: Martin Clark, Steven Claydon, Michelle Cotton and Patrizia Dander; 242 x 212mm; 144pp thread sewn; 260 colour and 45 b&w images; 2-colour softback cover, plus 1x metallic printing

Context from Michelle Cotton: ‘Over the last decade Steven Claydon’s sculpture, print, painting, film and performance have been worrying away at the taxonomies and values integral to the Western canon. His exhibitions with their hessian grounds, stacked pedestals, frames within frames, portrait busts and eccentric artifacts both emulate and debunk the nature of the museum’.

And from the firstsite website: ‘Claydon describes his work as being concerned with the ‘passage of materials’, namely, how materials journey from raw matter into cultural artefact. In doing so, he raises questions about the value of everyday objects. The artist sees objects as being ‘culpable’, in the sense that they reveal something about society at large. However small his starting point, a mass of atoms or a grouping of coloured pixels, Claydon combines materials and concepts in endlessly complex structures.

Claydon’s sculptures often present highly crafted objects in bespoke structures that visually reference museum displays. He brings together objects recalling historical artefacts – such as portrait busts, pots and vessels – cultural ephemera and geological samples, skilfully mixing different cultures and periods of history. Ancient technologies are combined with modern, electronic equipment and traditional craft skills are presented in digital video installations. Through these combinations, Claydon creates new, hybrid objects.

Merging reality with fiction, and appearing at once meaningful and useless, Claydon’s works oscillate between an idea of truth and fantasy, seeming to offer a fragmented image of a future civilisation’s past’.

THE DARK MONARCH
TATE: exhibition, publication

For the exhibition The Dark Monarch at Tate St Ives, UK, SecMoCo were approached by Martin Clark, Artistic Director, to design the identity and external gallery signage, as well as the poster, preview card, print and digital advertising, and accompanying publication. The exhibition brought together over 160 works, as well as books, manuscripts and other ephemera, and the publication reflected this in its diverse range of material.

Publication: first edition published by Tate, UK, 2009; edited by Michael Bracewell, Martin Clark, and Alun Rowlands; additional texts: various; 230 x 172 mm; 216 pp; 74pp colour plate section (170gsm Maine Gloss), 50 b&w images in uncoated section (115gsm Think White) ; paperback 1-colour cover (Colourplan Vellum White 350gsm, wire embossed in the paper grain and spine orientation) with 8-page 2-colour dust jacket (China White 135gsm); section sewn. Printed by Calverts, London, UK.

From the press release: ‘Taking its title from the controversial 1962 novel based in St Ives by Sven Berlin, The Dark Monarch explores the influence of folklore, mysticism, mythology and the occult on the development of modernism and surrealism in Britain and features the works of both historic and contemporary artists. The book considers the renewed influence of neo-romantic and arcane themes on a significant strand of current British art practice’.