Working closely with the informed and discriminating Ben Hillwood-Harris, SecMoCo has developed a lasting identity for Artwords, perhaps THE go-to outlet in London for all print pertaining to contemporary visual culture. The work carried out includes brand application across various media including shop signage, advertisements, stationery, bags, publicity material, giftwrap and also book designs for Artwords Press (Documenta 11 by Matthew Arnatt and Matthew Collings; A Prague Night by Pavel Pepperstein).
The brand was further extended with the design of the Artwords website incorporating full e-commerce (www.artwords.co.uk).
Shopfront photograph: Coleen C. [ @yelpColleenC ]
SecMoCo were asked to design the identity, stationery and showreel packaging for a leading UK film production company Believe Media, London, representing the work of
young, innovative directors in the advertising and promotional video sector. Unfortunately the design suggestions were not implemented.
Innovative product designers Michael Marriot and Simon Maidment approached SecMoCo to devise brand, digital and product identity, stationery, brochure and promotional clothing for Oreka Kids and ‘Biscuit’, the first furniture collection designed specifically for children.
Produced in 2000 by Oreka Kids, London, UK; Biscuit directed by Simon Maidment & Michael Marriot, London, UK, 2000. www.orekakids.com
It was pleasing to be able to employ ‘Sassoon Primary’ for Biscuit, a typeface for children’s books and teaching materials which is the result of a UK research project into which typefaces children find easiest to read. Designed by Rosemary Sassoon and Adrian Williams, it featuring sans-serif letters with a slight slant, and exit strokes on the baseline. Rosemary Sassoon discovered that no one had previously consulted and tested children for their preferences. The University of Reading awarded her a Ph.D. for her work on the Effects of Models and Teaching Methods on Joining Strokes in Children’s Handwriting.
Information about the typeface designer Rosemary Sassoon and her fonts: http://www.identifont.com/show?3XF
Links for some of the designer’s pieces for Biscuit:
The development of the gallery identity for a contemporary art project space, and accompanying publications. As befitting the name of the space, the stationery, announcement cards and advertising employed the Johnston typeface and made reference to the London Underground signage and tube line colour scheme.