BISCUIT / OK
Identity: print and digital

Innovative product designers Michael Marriot and Simon Maidment approached SecMoCo to devise brand, digital and product identity, stationery, brochure and promotional clothing for Oreka Kids and ‘Biscuit’, the first furniture collection designed specifically for children.

Produced in 2000 by Oreka Kids, London, UK; Biscuit directed by Simon Maidment & Michael Marriot, London, UK, 2000. www.orekakids.com

It was pleasing to be able to employ ‘Sassoon Primary’ for Biscuit, a typeface for children’s books and teaching materials which is the result of a UK research project into which typefaces children find easiest to read. Designed by Rosemary Sassoon and Adrian Williams, it featuring sans-serif letters with a slight slant, and exit strokes on the baseline. Rosemary Sassoon discovered that no one had previously consulted and tested children for their preferences. The University of Reading awarded her a Ph.D. for her work on the Effects of Models and Teaching Methods on Joining Strokes in Children’s Handwriting.

Information about the typeface designer Rosemary Sassoon and her fonts: http://www.identifont.com/show?3XF

Links for some of the designer’s pieces for Biscuit:

www.michaelmarriott.com/furniture/oreka

www.simonmaidment.com/furniture/oreka-kids

www.stephenbretland.com/oreka-kids.html

PLATFORM
Identity: print

The development of the gallery identity for a contemporary art project space, and accompanying publications. As befitting the name of the space, the stationery, announcement cards and advertising employed the Johnston typeface and made reference to the London Underground signage and tube line colour scheme.

EXECUTIVE OUTCOMES
Exhibition

In 2000 I jointly curated an exhibition investigating the relationship between art and the military.

Fiona Banner
William Burroughs
Pietro Mattioli
Polly Staple
John Timberlake

Platform, Spitalfileds, London 02.02.00 – 25. 06. 00

BOOK DESIGN
Non-fiction

I was the Senior Graphic Designer at Routledge, London, UK, until 1995. Here I carried out cover and text design, plus commissioning of illustration, photography and freelance designers, over a range of titles for various lists, totaling over 200 books annually.

I have continued to design for Routledge, and other academic publishers, to the present day on a freelance commissioned basis.

Above is a selection of individual designs, to see images of series designs see ‘Book design: series’ on the home page.