ARTWORDS
Identity: print and digital

Working closely with the informed and discriminating Ben Hillwood-Harris, SecMoCo has developed a lasting identity for Artwords, perhaps THE go-to outlet in London for all print pertaining to contemporary visual culture. The work carried out includes brand application across various media including shop signage, advertisements, stationery, bags, publicity material, giftwrap and also book designs for Artwords Press (Documenta 11 by Matthew Arnatt and Matthew Collings; A Prague Night by Pavel Pepperstein).

The brand was further extended with the design of the Artwords website incorporating full e-commerce (www.artwords.co.uk).

Shopfront photograph: Coleen C. [ @yelpColleenC ]

PERFORMANCE FOUNDATION
Identity: print and digital

SecMoCo were appointed by the estimable and inspiring Alan Read (Professor of Theatre in the Department of English, School of Arts & Humanities, Kings College, London, UK) to develop the digital and print identity for the Performance Foundation, based in the Anatomy Theatre & Museum at Kings, on the Strand and the East Wing of Somerset House. As an organisation it seeks to to broker, via a process of creative arts, cultural interventions and practice-led processes, collaborative associations between academics, artists, artisans, architects and the interested public in the areas of performance techniques and technologies, and their operation.

performancefoundation.org.uk

BISCUIT / OK
Identity: print and digital

Innovative product designers Michael Marriot and Simon Maidment approached SecMoCo to devise brand, digital and product identity, stationery, brochure and promotional clothing for Oreka Kids and ‘Biscuit’, the first furniture collection designed specifically for children.

Produced in 2000 by Oreka Kids, London, UK; Biscuit directed by Simon Maidment & Michael Marriot, London, UK, 2000. www.orekakids.com

It was pleasing to be able to employ ‘Sassoon Primary’ for Biscuit, a typeface for children’s books and teaching materials which is the result of a UK research project into which typefaces children find easiest to read. Designed by Rosemary Sassoon and Adrian Williams, it featuring sans-serif letters with a slight slant, and exit strokes on the baseline. Rosemary Sassoon discovered that no one had previously consulted and tested children for their preferences. The University of Reading awarded her a Ph.D. for her work on the Effects of Models and Teaching Methods on Joining Strokes in Children’s Handwriting.

Information about the typeface designer Rosemary Sassoon and her fonts: http://www.identifont.com/show?3XF

Links for some of the designer’s pieces for Biscuit: