SecMoCo were asked to design the identity, stationery and showreel packaging for a leading UK film production company Believe Media, London, representing the work of
young, innovative directors in the advertising and promotional video sector. Unfortunately the design suggestions were not implemented.
SecMoCo were appointed by the estimable and inspiring Alan Read (Professor of Theatre in the Department of English, School of Arts & Humanities, Kings College, London, UK) to develop the digital and print identity for the Performance Foundation, based in the Anatomy Theatre & Museum at Kings, on the Strand and the East Wing of Somerset House. As an organisation it seeks to to broker, via a process of creative arts, cultural interventions and practice-led processes, collaborative associations between academics, artists, artisans, architects and the interested public in the areas of performance techniques and technologies, and their operation.
Innovative product designers Michael Marriot and Simon Maidment approached SecMoCo to devise brand, digital and product identity, stationery, brochure and promotional clothing for Oreka Kids and ‘Biscuit’, the first furniture collection designed specifically for children.
Produced in 2000 by Oreka Kids, London, UK; Biscuit directed by Simon Maidment & Michael Marriot, London, UK, 2000. www.orekakids.com
It was pleasing to be able to employ ‘Sassoon Primary’ for Biscuit, a typeface for children’s books and teaching materials which is the result of a UK research project into which typefaces children find easiest to read. Designed by Rosemary Sassoon and Adrian Williams, it featuring sans-serif letters with a slight slant, and exit strokes on the baseline. Rosemary Sassoon discovered that no one had previously consulted and tested children for their preferences. The University of Reading awarded her a Ph.D. for her work on the Effects of Models and Teaching Methods on Joining Strokes in Children’s Handwriting.
Information about the typeface designer Rosemary Sassoon and her fonts: http://www.identifont.com/show?3XF
Links for some of the designer’s pieces for Biscuit:
The development of the gallery identity for a contemporary art project space, and accompanying publications. As befitting the name of the space, the stationery, announcement cards and advertising employed the Johnston typeface and made reference to the London Underground signage and tube line colour scheme.
SecMoCo were flattered to be approached by this grouping of cutting-edge contemporary theorists/artists to devise an identity relavent to the ideas informing their exhibition, catalogue and symposium Little Private Governments which examined the relationship of art to organizational systems and power (University Gallery Essex, 01 February 2006).
First published by University of the West of England, 2006; edited, and with a foreword by, Amanda Beech & Matthew Poole; texts by Suhail Malik and Roman Vasseur; 210 x 148 mm; 48 pp; 20 color images; softcover with 4-colour cover.
Accompanying 4-colour poster edition, incorporating design for the catalogue cover: 420 x 297mm.
Context, from the exhibition and symposium publicity: Little Private Governments brings together emerging and established artists whose work demonstrates a long-term interest in the rhetoric of freedom and democracy. The exhibition includes works by Amanda Beech, Pil & Galia Kollectiv, Jenny Holzer, Martin Kippenberger, Jake and Dinos Chapman and Roman Vasseur. The accompanying catalogue includes commisioned new writing from three authors covering current debates on aesthetics and politics: a collaborative essay by Beech and Poole, and essays by Dr Suhail Malik and Roman Vasseur.
Jointly curated by Matthew Poole and Amanda Beech ‘Little Private Governments’ addresses the place of art within the structures of capitalism, democracy and idealism.