BISCUIT / OK
Identity: print and digital

Innovative product designers Michael Marriot and Simon Maidment approached SecMoCo to devise brand, digital and product identity, stationery, brochure and promotional clothing for Oreka Kids and ‘Biscuit’, the first furniture collection designed specifically for children.

Produced in 2000 by Oreka Kids, London, UK; Biscuit directed by Simon Maidment & Michael Marriot, London, UK, 2000. www.orekakids.com

It was pleasing to be able to employ ‘Sassoon Primary’ for Biscuit, a typeface for children’s books and teaching materials which is the result of a UK research project into which typefaces children find easiest to read. Designed by┬áRosemary Sassoon and Adrian Williams, it featuring sans-serif letters with a slight slant, and exit strokes on the baseline. Rosemary Sassoon discovered that no one had previously consulted and tested children for their preferences.┬áThe University of Reading awarded her a Ph.D. for her work on the Effects of Models and Teaching Methods on Joining Strokes in Children’s Handwriting.

Information about the typeface designer Rosemary Sassoon and her fonts: http://www.identifont.com/show?3XF

Links for some of the designer’s pieces for Biscuit:

www.michaelmarriott.com/furniture/oreka

www.simonmaidment.com/furniture/oreka-kids

www.stephenbretland.com/oreka-kids.html